Many small businesses throw away this advantage and hesitate due to the risks that they perceive.
Some of these risks maybe real, but often they are merely fear (F-E-A-R = False Expectations Appearing Real).
What small businesses may not comprehend is that they can quickly recover from a mistake and move on, taking what they have learned with them, thus, doubling their chances for success next time they try something similar.
It is this type of tinkering with their business models, products, services and marketing that often allows them to "get lucky.
" (Luck = when opportunity meets preparedness).
A small business that tries new things and is constantly innovating will find themselves able to adapt quickly when a customer requests something out of the ordinary.
This is because each time they try new things they learn their limits, abilities and of new possibilities as well.
Small businesses have a huge advantage, because they are agile and without bureaucracy, thus, they can easily outpace their corporate competitors in their niches.
In fact, it is usually the small businesses that do most of the innovation and the corporations that buy these ideas, small businesses or copy what they are doing.
Why do they steal and copy ideas? Well, because they work.
A smart corporation will try to be innovative and to their credit they do come up with some cool innovations in the market place, but certainly not the majority of the ideas or concepts, especially the ones that really change the industry.
So, please consider this.